开发信没人回?试试这四个模板! - 领动云平台
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开发信没人回?试试这四个模板!

浏览数量:110     作者:litianyin     发布时间: 2018-11-01      来源:本站

根据DMR商业统计数据,我们平均每天发送和接收121封电子邮件,高级管理层员工会收到更多。


因此,没人愿意也没人有时间阅读超长的、内容繁复的电子邮件,更不乐意看那些销售性质明显的“推销”邮件。我们的邮件一定要清晰、明确且相关,以防被无情地丢进垃圾箱。


小果冻整理了4个电子邮件模板,可以帮助你更好的联系并跟进潜在客户。


一、初次开发


这封电子邮件可以用来初次介绍你的公司,关键点在于展现你的专业和实力,寻求进一步沟通的机会。

Hi [Prospect],


[Your name] with [your company]. We’re a Y company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].


I’m wondering if you might be open to an initial conversation to gauge a fit?


We’ve worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].


If you have a minute or two to learn more about us, you can visit us here at [site]. If I don’t hear from you, I will reach out to you via phone later in the week.


Thank you,


[Your Name]



二、后续介绍


这封邮件一般会在第一封邮件发出后的第二天或者下一周发出,作为 follow -up  email ,用“Sorry I Missed You.”作为主题,会让邮件打开率达到30%到40%。


这个时候你可以介绍一些案例:

Hi [Prospect],


Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, [company name]. Do you have 30 minutes anytime early next week that would work?


While I have you, I thought you might find some interest in our work with [client]. We helped them [achieve goal] resulting in [ideally you have a % to use here, but any meaningful result will suffice]. You can read the whole story here: [Provide case study link.]


As a reminder, we’re a Y company, expert (or specializing) in the X category. We’ve worked with [name 2-3 clients], and many others to [achieve goal].


Best,


[Your Name]



三、持续跟进


这封邮件模板要谨慎使用,它一般用于你发送了报价单,但是客户毫无反应,已经基本确定初次开发失败的时候。


这封邮件简单有效,通常会得到回应,因为它告诉你的潜在客户,虽然你已经被拒绝了,但你仍然坚持和他们沟通。


你可以继续向潜在客户介绍公司和专业知识,很可能会赢得他们的欣赏。就算你还没有真的得到订单,至少也可以知道你是否还有可能。


这次的主题一般是“[公司名称] -还感兴趣吗?”


Hi [Prospect],


Hope you had a good weekend (been well, etc.*).


Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?


Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.


I also thought you might have some interest in a recent post on [a post specific to the prospect’s category, or if you don’t have one, a category-specific third party article]. You can read it here: [link].


Look forward to hearing from you.


Thanks,


[Your Name]



注:如果你没和这个客户说过话,最好不要用“Hope you’ve been well/had a good weekend”。


四、最后一次尝试


坚持固然可贵,懂得适时的放弃也同样重要。


当你决定放弃这个潜在客户时,可以使用这封邮件。


Hi [Prospect],


I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?


If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.


Thanks for your time.


Regards,


[Your Name]



五、结语


这些电子邮件模板可以帮助你更好的和忙碌的买家们联系,快去试试看它的效果吧!


天道酬勤,坚持到底就是胜利,一封开发信没有回应,那两封呢?三封呢?掌握足够的技巧,怀着真诚的心和客户交流,你一定会有回报的,加油!(当然切记切记不要把“骚扰”当做跟进!)


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